Create a lead in Odoo from external form

Lead from Contact Form Webhook

Turn your website contact form submissions into CRM leads automatically using a secure webhook integration.

This Hangar template provides a ready-to-use Cetmix Tower webhook that receives data from an external website contact form and creates a new lead in Odoo. It includes built-in API key authentication, partner detection/creation logic, and automatic lead generation to streamline inbound sales workflows.

Key Features

• Secure webhook endpoint protected with API key authentication.

• Automatic CRM lead creation from incoming contact form data.

• Partner matching and creation based on the sender’s email address.

• Company detection and creation if the company does not exist yet.

• Customizable lead metadata, including sales team, source, and responsible user.

• JSON payload support for easy integration with most website platforms and form builders.

Typical Use Case

Use this webhook when your website “Contact Us” form should immediately create a lead in your CRM without manual entry. Any platform capable of sending a POST request (custom website, CMS, form service, automation tool, etc.) can push form submissions directly to Tower.

Authentication

The webhook includes an API Key authenticator that validates the X-Api-Key header using a secret stored in Tower. This ensures that only trusted systems can submit requests.

Example Payload

A typical request contains contact details such as:

• Name

• Email

• Phone

• Company

• Subject

• Message

• Client IP

These values are used to:

1. Locate or create a partner.

2. Create a CRM lead with the submitted information.

Result

Each valid webhook request automatically produces a new CRM lead linked to the detected or newly created contact and company.

This template is ideal for teams that want a simple, secure, and automated bridge between their website and CRM without building custom backend integrations.